The gate was built on purpose
Measurement science became a luxury good. If you could afford a statistics team, you knew what worked. If you could not, you guessed and called it strategy.
About Triple M
Democratising advertising intelligence
Triple M was founded on a simple frustration: the best measurement in advertising was locked behind six-figure contracts, and the teams who needed it most could never reach it.
Our manifesto
Built for the underdog
The signal is disappearing
Cookie deprecation and privacy regulation removed the crutch everyone leaned on. Last-click reporting now flatters some channels and buries others.
The underdog deserves the maths
Independent agencies do the sharpest work in this industry. They should not lose pitches because a network had a bigger data budget.
Founders' story
We watched good agencies lose to bigger budgets
“We spent years building measurement for advertisers who could afford it. The independent agencies pitching against them were often smarter, they just could not buy the maths. Triple M is the product we wished those teams had.”
Our brand values
How we behave
Honest
We show uncertainty rather than hiding it. If the data cannot answer the question, the product says so.
Open
Our modelling is built on proven open-source statistics, not an unexplainable black box you have to take on faith.
Clear not clever
A recommendation is only useful if the person reading it can act on it and defend it in a meeting.
Ready to level the playing field?
Join the UK agencies spending smarter and growing faster with automated Media Mix Modelling.