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Triple M

How it works

From messy ad data to a decision you can defend

Triple M automates the three stages that used to need a data science retainer: pulling the data together, modelling it properly, and translating it into action.

HOW IT WORKS

Enterprise-grade marketing intelligence. Built for the many.

  1. 1INGEST

    Ingest (The Mess)

    Automated pipelines pull all your scattered ad platform data into one secure warehouse. Zero manual uploads.

  2. 2MODEL

    Model (The AI Engine)

    Our AI agent uses proven Bayesian statistics (Robyn & Lightweight MMM) to calculate carryover, saturation, and where to spend your next marketing pound.

  3. 3ACT

    Act (Clear Recommendations)

    No complex charts or black-box formulas. Get clear, conversational answers on where to shift budget for maximum growth.

Illustrative recommendation

“Where should I invest more budget?”

Increase Google Ads by £4,200 and decrease Meta by £3,100. This could drive approximately 17% more revenue at a lower CPA.

Illustrative example. Not a real prediction.

The method

Statistics you can actually explain

Bayesian foundations

Models are built on proven open-source approaches (Robyn and Lightweight MMM) rather than a black box, so results can be interrogated and defended in a client meeting.

Carryover and saturation

We model advertising adstock and diminishing returns, so you can see the point at which extra spend on a channel stops paying for itself.

Privacy-safe by design

Modelling runs on aggregated weekly data. No cookies, no individual-level tracking and no reliance on signals that are disappearing.

Honest confidence

Every recommendation is shown with its modelled uncertainty. Where the data cannot support a conclusion, Triple M says so.

Data sources on the Triple M roadmap

  • Google Ads
  • Meta
  • TikTok
  • LinkedIn
  • Shopify
  • More

Integration coverage shown is indicative of our launch roadmap.

Comparison

Finally, an alternative to traditional MMM

Cost

Traditional MMM
£250,000+ per year
Triple M
From £299 per month

Time to Value

Traditional MMM
3–6 months
Triple M
Hours, not months

Data Scientist

Traditional MMM
Required
Triple M
Not required

Updates

Traditional MMM
Quarterly
Triple M
Always on

Recommendations

Traditional MMM
Static reports
Triple M
AI-generated, actionable

Built For

Traditional MMM
Enterprise brands
Triple M
Agencies & in-house teams

Ready to level the playing field?

Join the UK agencies spending smarter and growing faster with automated Media Mix Modelling.